At our office, Clearbridge Branding, we’ve seen an expansion popular for preproduced recordings and for preparing and direction on Facebook Live use. What’s more, this is as it should be. I would say, when a video that we deliver is transferred to Facebook, or where we help with helping the customer create a live video, the examination demonstrate higher rates of viewership, commitment and reach than static substance.

Video utilization on Facebook has been rapidly developing, and sharp advertisers are bouncing on the pattern to get their brands before more individuals. With more than 8 billion normal day by day video sees, it is a shrewd move. Nonetheless, much like any internet based life crusade, there should be an arrangement that pursues best practices to guarantee that the time and exertion being put into the video will meet or surpass the objectives for making and disseminating the video in any case.

Facebook recently released a blog that outlines tips on video best practices for its platform. Optimizing your videos for success on Facebook is important. The platform’s News Feed algorithm ranks popular videos that people return to watch, as well as videos that foster engagement and community interaction, higher than other types of content. When Facebook uses phrases like “… we have sharpened our focus on these News Feed distribution priorities and will continue to do so,” as it did in its best practices blog post, marketers should take note that this is Facebook’s way of giving them advanced notice that this is where your business account’s content should start to navigate.

Depending on your brand and how you want to be perceived, some businesses are fine with lower-quality, more authentic videos. There is no need for expensive lighting and post-production effects. However, if you want to monetize the video, then a bit more time and effort needs to be spent on its production. Facebook recommends that videos have the highest resolution and bit rate possible and not to use still images or slideshows.

Remember, your video is competing for watch time against an unlimited number of other videos, so regardless of quality, try to capture your viewers’ attention right away. This can be done in a few ways, including asking a relevant question right from the start. Make sure to capture their attention with something that will have your viewers saying “Yes, I want to know how to do that!” or “Yes, I want to know more about that.” And keep the introduction of the video short. According to a 2015 study by Microsoft, the average human attention span is eight seconds. A long intro with loud music or too many graphics will quickly have your viewers finding new content. When facilitating videos for our clients, there is no introduction to the piece. We start right into the topic and get people hooked right away.


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