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Their parents were horrified when, one evening in 1998, sons Ian and Shep arrived home, somewhat inebriated, to announce that they had abruptly quit their conventional jobs and were going to start a business designing and selling neckties. With $8,000 in...
Valerie Vlahakis, the owner of Lee Sims Chocolates, a mom-and-pop shop between a florist and a pharmacy on a scruffy block in Jersey City’s McGinley Square, eyed ghosts in her display window as she waited for patrons to return. It...
If you own a small business, you need to tell people what you do and why they should be your customer. The best way to do that is through small business marketing. Marketing your small business doesn’t need to be...
It’s no secret that social media marketing trends change rapidly. You might see a hashtag trending on TikTok before you go to bed, but when you wake up, everyone’s talking about a new hashtag or meme on Twitter. Is it...
I had lunch recently with a well-respected business consultant. We discussed how important the little things are, especially in these unprecedented times. We met at a popular west-side Mexican food restaurant. He arrived early and began eating the chips and...
It doesn't need to be all boredom and monotony at your work. Korn Ferry found that 33 percent of experts plan on searching for another activity in the forthcoming year because of weariness and the requirement for new difficulties...
In case you're in the carpentry business, or in any exchange truly, you should depend a considerable measure on commission based work. You basically need to make your very own good fortune, particularly in case you're responsible for the...
With the year's end quick drawing nearer, it's anything but difficult to feel overpowered. The occasions are frequently the busiest season and there's the additional weight of attempting to complete everything before December 31st. What's regularly neglected, be that...
If you feel like a small fish in a big ocean, don’t worry. Search engine marketing – also known as SEM – can be the perfect tool to help you compete with bigger, more established businesses. It’s related to...
Like a ton of financial specialists, I had high trusts in General Electric (NYSE: GE) when I purchased shares barely a year back. Be that as it may, at that point the other shoe dropped (or, rather, the other...
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