NAME: Marjie Anderson
OCCUPATION: Director of Sales and Marketing at the Tony’s Pizza Events Center, which is managed by Spectra Venue Management.
TIME ON THE JOB: 6 months
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Marjie Anderson grew up in Conway Springs before moving to Lindsborg in 2000. She got her four year college education in integrated marketing communications from Wichita State University. She has two children: Brett, 16, and Mattias, 13, both of whom go to class in the Smoky Valley School District. Anderson said an entry level position with the Wichita Thunder proficient hockey group while at WSU helped start her enthusiasm for games and amusement promoting.
When did you know this is what you wanted to do?
Amid my internship. I adored the climate of a live occasion; being a piece of getting it going. After my temporary job (at WSU), my first employment was with the Greater Wichita Area Sports Commission. That was all games related showcasing and occasions the board. I appreciate behind-the-scenes activities leading up to an event, and then being able to watch people enjoy the event.
What are your daily duties?
I am responsible for creating social media posts, website management, distributing event information to the media and public, group ticket sales, luxury box sales and any advertising within the event center. On event days, I roam the building pitching in where ever we might need an extra hand; maybe in the box office, in a concession stand, on the floor helping people find their seats, or taking photos and videos for social posts.
What drives you to work in event management or marketing?
Just getting to watch people enjoy the end product, whether it’s a concert, a family event or a great sporting event. Sesame Street Live was so much fun because I got to see the kids and their families dancing around having a good time. And, of course, a big perk is getting to see all of the shows, I have a weakness for concerts.
The city of Salina owns this building, but I work for Spectra Venue Management. Spectra as a company is really great. I didn’t have any expectations coming in, but I’ve enjoyed getting to know the many people at the different facilities across the country. There’s a great support network there.
What are some misconceptions about event management/planning?
This is a really fun job, but like any job it has its challenges. One big challenge is targeting an audience for an event and then getting them in the door. There are so many ways to reach our audience between radio, TV, newspaper and digital devices, that it is difficult to find the right marketing mix.
My advice to any college-aged students interested in sports or events marketing is to find an internship. That is the best way to get in the door and really find out if you have a passion for that.