Home Entrepreneur How to Use Social Media to Help Your Dance Career

How to Use Social Media to Help Your Dance Career


It’s basically verifiable that the present social-media-obsessed culture anticipates that you will build your brand online—even as despite everything you’re constructing your aptitudes in the studio. The positives of picking up presentation as an understudy are self-evident, and posting your move achievements may feel regular in case you’re as of now by and by productive on stages like Instagram, YouTube, or Facebook.

But on the other hand it’s anything but difficult to put excessively out there too early. All things considered, when you hit “post,” that substance can basically live everlastingly on the web, and Insta-acclaim won’t really present to you a moment profession. Here’s the manner by which to characterize yourself on the web and ensure your future in move isn’t characterized by web based life violation of social norms.

(Super)Zoom in on Your Goals

First, recognize that opening yourself up to a digital audience means cultivating a public persona. While talented dancers often start building their brands at a relatively young age, you’re not ready to do that until you’ve really thought about what you want your career to look like. Identify your specific goals for the future, rather than daydreaming about how many followers you want.

“Social media can be an incredibly powerful tool,” says Rachel S. Moore, author of The Artist’s Compass: The Complete Guide to Building a Life and a Living in the Performing Arts and former executive director of American Ballet Theatre. “Deciding how to present yourself to the public should compel you to think about your current skill set, how you see yourself in the marketplace, and what your niche might be as a performer.”

Some Styles Are More Social

Depending upon the profession you’re seeking after, building up an social media presence as a youthful artist probably won’t be super-dire. For instance, a major Instagram following most likely isn’t as profitable if you will probably join a traditional expressive dance organization, says Adam Sklute, creative chief of Ballet West. Truth be told, Sklute found that a portion of the organization’s savviest artists evaded the diversion of social media as-promoting device until the point that they ended up set up experts planning to get saw for guesting gigs or side activities.

But some commercial choreographers and brands do scour the internet to see what talent—including young talent—is out there, says Jennifer Musgrove, head of the kids’ department at Bloc Agency in L.A. If commercial success is your dream, the way you present yourself online could be put under a microscope. “A brand may be looking for a dancer with a certain following to potentially tap into your audience. Others may look to see how you’re engaging with your social networks—are you commenting and talking with people? That may be very meaningful,” she says.

Selfie Your Strengths

Ultimately, social media is useful for showcasing what you do best, so start by building a visual resumé. For a dancer who wants to capitalize on her versatility, that might mean showcasing videos and photos featuring a mix of dance styles. If competitions are your focus, share your milestones as you prepare.

Think of Social Presence Like Stage Presence

It’s always off-putting when someone’s social presence feels too curated and one-dimensional. Instead, try to be both authentic and polished online. “Fake or plastered-on emotions won’t resonate with an audience, just as they wouldn’t onstage,” Moore says. “Share your genuine excitement about getting to learn a new variation or work with a certain teacher. Give people a window into the full experience, including pre-performance anxiety or your influences from other art forms. And be up-front about the fact that you have a lot to learn. When you do launch as a professional, you want to be seen as well-rounded and open-minded.” In other words, human.

Act Your Age

You shouldn’t have to act older on social media (or, for that matter, in the studio) to get noticed. “What’s age-appropriate can be subjective, but at 13 years old, you’re still a kid, no matter how talented you are,” Sklute says. “Normally, if you’re under 18, the people hiring you want you to be a kid,” says Musgrove. “Part of treating social media like a business is knowing your demographic, and everything you post should be in line with that.”

Besides the fact that, yes, there are bad people out there who target children, Moore says there’s also plenty of time to be edgy and avant-garde when you’re older. “Right now, it might be wise for a parent to be involved and aware of what you’re posting on your public page,” she says. “Then, you could have a private personal page that’s just for close friends.”

IRL Skills Matter Most

Obviously, during a live performance there are no second takes or filters to perfect the way your dancing looks, so maintain some perspective about what social media can do for you. “Young dancers should remember that you can have the greatest profile in the world, but your dancing has to hold up,” says Sklute. “I’ve seen incredible videos, where a dancer is doing outrageous extensions on pointe, and it’s fun to look at, but it’s not necessarily going to get someone a job or scholarship.” When you do get booked, all that will matter is what you can produce in the moment onstage. “Social media won’t make your career,” Moore says, “but it can help you build one.”


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