Home Entrepreneur BRIEF Nestlé bakes UGC, social media Q&A into National Cookie Day celebration

BRIEF Nestlé bakes UGC, social media Q&A into National Cookie Day celebration

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Brief:

  • Nestlé is celebrating National Cookie Day today (Dec. 4) on social media by hosting a Q&A session with Nestlé Toll House’s head pastry chef, who will answer questions from fans and serve up baking tips, according to an announcement shared with Mobile Marketer.​ Meredith Tomason will respond to queries in a video stream on Instagram, Facebook and Twitter.​
  • Nestlé is using the occasion to celebrate the bakers behind the classic cookie dessert, just as the holiday season gets into full swing. Tomason will offer tips and tricks to encourage bakers to experiment with unique spins on their favorite recipes.

The effort comes after Nestlé found that 71% of survey respondents said cooking and baking helps them feel creative, while 80% like to try new recipes.

Insight:

Nestlé’s social media occasion for National Cookie Day plans to grandstand the organization’s skill in sweet regards as a huge number of individuals start up their stoves to make treats for the occasions. By conveying the activity via social media, Nestlé is wanting to rustle up more mindfulness and commitment than had it swung to an entirely Nestlé-possessed stage, as buyers frequently share tweets and posts from their most loved social channels.

The move gives off an impression of being taking advantage of the advertising pattern of empowering client created content (UGC) via web-based networking media, so as to grow Nestlé’s substance offering that interests to a wide gathering of people and possibly stretches out the exertion’s compass to Tomason’s informal community. Nestlé’s Q&A with Tomason may likewise support commitment among clients who could be persuaded to partake to interface with a head cake gourmet expert and offer her reactions to their inquiries with companions on the web.

Meanwhile, several national cookie brands such as Mrs. Fields and Great American Cookies are celebrating the food holiday with free cookies or discounts, according to Thrillist. Nestlé isn’t alone in promoting its products on a day of observance. For years, Dunkin’ has celebrated National Doughnut Day on June 1 and National Coffee Day on Sept. 29 with social media promotions. To drive people to download their respective mobile apps around National Ice Cream Day on July 15, Baskin-Robbins celebrated with special offers, while Dairy Queen gave visitors a free item, according to U.S. News & World Report.

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