Facebook has been testing AR ads in the News Feed since July.
Office Depot is the first brand to exploit Facebook’s holiday-themed AR advertisements with the launch of its “Elf Yourself” ad campaign on Thursday.
Why it is important
In July, Facebook started testing AR advertisements in the News Feed, offering brands the ability to utilize augmented reality camera effects for ad campaigns. Now that we’re entering the Christmas season, Office Depot is taking the Facebook AR advertisement experience up a notch, launching the platform’s first “Elf Yourself” ads that given clients animate themselves with elf-like effects.
“Over the past 13 years, Elf Yourself has become a beloved part of people’s holiday experiences. We can’t wait for people to delight in the experience on Facebook, and more easily share the joy of ‘Elfing Yourself’ with the people they care most about,” says Facebook’s North America sales group lead Eva Press.
According to Press, Office Depot is among Facebook’s first brand partners to try out AR camera effects.
Office Depot shared the following video on the brand’s Facebook Page to demonstrate how the “Elf Yourself” AR experience works:
More on Facebook AR ads
- Michael Kors, Sephora, NYX Professional Makeup, Bobbi Brown, Pottery Barn, Wayfair and King were among the brands with early access to Facebook’s AR News Feed ads when it began testing them.
- Facebook reported in July that brands like ASUS had experienced up to ten-times the engagement, on average, with AR experiences in Messenger.
- In August, Facebook introduced mobile-first video creation tools for advertisers to build video ads optimized for mobile viewing using existing images and video footage.