This fall, DMACC is putting forth a business course in “Facebook and Digital Marketing.”
The class is a refresh to MKT: 121, it highlights restrictive Facebook promoting exercises and certifiable advanced advertising ventures.
The thought emerged this late spring, after Facebook revealed an arrangement to prepare 1 million individuals and independent ventures in aggressive computerized aptitudes by 2020.
Notwithstanding their size and worldwide achieve, Facebook came up short on a foundation to draw in networks and instruct at this scale, so they looked for neighborhood accomplices across the nation, one of which is DMACC.
The class is offered as a non-credit teacher guided online authentication course. It is educated by Laura Kinnard and keeps running from Oct. 8 to Dec. 14. Kinnard is a business visionary, content strategist, advertiser, technologist, business instructor and DMACC graduate.
She has ventured to the far corners of the planet from China to Nigeria, prompting business people about how to adjust their organizations to the developing computerized scene.
The previous summer, she even imparted a phase to the Nigerian VP at a young tech summit in Edo State, Nigeria.
Educator Kinnard depicted why the course was important, what understudies will detract from the course, and how understudies need to plan before taking the course.
Kinnard noticed that many small businesses using social media, “did not understand their goals or know which digital components were best for them.” They, spent a lot of time but did not know how to measure their results.
However, the need to use social media is there; Kinnard said “1 in 4 people in the United States are on Facebook.”
Besides Facebook, the class covers other social media platforms, search engine optimization (SEO), inbound marketing and digital marketing, as well as target and outbound marketing.
According to Kinnard, “For the class to really be impactful, they need to have something to apply it to.” Students should have “their own business they’re working in, or at least have adopted a business in the community that they are actively wanting to help.”
Because it is a pilot program, only 20 spots were available, and they all were filled within hours of fall registration opening. The class requires 45 contact hours and costs $599, however this semester Facebook offered $400 scholarships to the first 20 applicants, dropping the price to $199.
Scholarships will likely be offered if a second spring class is held. The course is under DMACC’s continuing education division, so it will not appear on the Web Info System.
To find the course, search “continuing education” on the DMACC homepage, click the continuing education link, click on the arrow that says “View Classes, and Register” then search “Facebook and…” on the DMACC continuing education page.